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What is a SWOT analysis and how can I use it?

What is a SWOT analysis and how can I use it?

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SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool that helps organizations identify their internal strengths, weaknesses, as well as external opportunities and threats. This analysis assists in developing a comprehensive understanding of the organization’s current position and potential growth areas, informing strategic planning and decision-making processes.


  • What are we good at?
  • Where do we have expertise?


  • What can we get better at?
  • Where do we need to improve?


  • What opportunities can we take to help us achieve our vision and mission?
  • Do you have collaboration or partnership opportunities?


  • What dangers and risks could stop us from succeeding in our vision and mission?